Digital Economy 2023

Posts

E-Commerce and Internet Technologies

November 13, 2023

Welcome back to my blog, now that Halloween is over we can look forward to Christmas 🎄 This week I am going to be reviewing online platforms that can be easily integrated into websites that will help business engage in e-commerce. The platform GloFox would be ideal for the new gym business, this customized app allows the business easy management of all their bookings and payments online, as you are aware this is important for a business as it helps build a loyal following with their custom branded app and use a sales and marketing tools to engage with their customers. Fun fact - GloFox can cut costs by 50% compare to other management platforms. I have personal experience of using this platform through my local gym and I find it a very useful app, it makes booking classes straightforward and I am able to see the classes booked in my calendar. I would use the platform PosTree for a start of ecommerce for a café, this is customizable and allows the business to...

It is all about engagement

November 02, 2023

Welcome back, In this week’s blog I am going to be giving you advise on how to engage visitors on a blog. The resources I used Yoast and web engage Blog engagement is the way people can interact with your post, this could be by leaving a comment or by sharing your blog. Engaged readers are readers who are active on your blog. Try to be consistent you should blog frequently if you want readers to interact with your content. Inform people of what to anticipate, you don’t need to blog daily. but you should make sure that you make posts regularly. I like to post my blog weekly. It can be a good idea to pick a certain day of the week to post your blogs on, this allows viewers to know what day new content is available to them. Be original check your content is worthwhile to share, writing fresh content is the best approach to ensure readers will want to read and share it. Sharing your unique story with encourage more people to do the same. Be relatable alw...

Big Data presents several potential ethical and social challenges.

October 27, 2023

Welcome back, This week’s topic is on how big data presents several potential ethical and social challenges. Resources used came from research gate, you tube and emerald open research Big Data is data that contains greater variety, arriving in increasing volumes and with more velocity. Big data is larger, more complex data sets especially from new data sources. The following video gave me a better understanding of big data, https://www.youtube.com/watch?v=eVSfJhssXUA Big Data has a wide range of social effects, they are used to improve the decision making and efficiency in businesses and sectors. These days 97.2% of successful companies are spending money on big data and AI (Artificial intelligence). Data driven decision making plays a major role in number of industries including banking, insurance and telecoms. Big Data has been used to reduce fraud, stop disasters, increase improvements and scan the environment for the newest products and trends in the market. Big Dat...

Building CRM knowledge and earn credentials

October 17, 2023

Welcome back, hope you are enjoying the blogs This weeks blog topic is about using a CRM online training platform called Trailhead, by using this training programme, it gave me a great opportunity to build my CRM knowledge and I was able to earn credentials for completing the courses. The following video will help you understand Trailhead: https://youtu.be/Y8c2Ie3ammM I started by watching the Navigate trailhead this video gave my a quick overview of how to use the Trailhead programme. The first course I undertook was called get to know the cybersecurity role, in the course it outlined what the cybersecurity profession does, it identify the skills of a successful cybersecurity professional and explained the key activities that cybersecurity professionals perform. I learned that a cybersecurity profession needs a combination of technical and business skills. Their day to day work involves - working with multiple teams, understanding role of computers and other devi...

Successful Enterprise Applications

October 10, 2023

Welcome back, this week’s topic is in relation to companies that used enterprise applications successfully to support their business strategy and business model. The resources I used were marketing91.com, peoplemanagingpeople.com, businessmodelanalyst.com, ERPresearch.com S tarbucks: Starbucks business strategy is to provide a premium customer experience emphasising high quality products and welcoming atmosphere of third place, a place away from home and work. It is an American coffeehouse chain and coffee company, serving a wide range of hot and cold drinks along with snacks. Starbucks business model is to distribute the American coffee company and coffeehouse chain to over 30,000 locations worldwide. Starbucks use an ERP system called Oracle ERP, this is ...

Struggling with information systems

October 04, 2023

Welcome back, This week’s topic is why do companies often struggle with information systems implementation. The sources I used were class notes, and websites included – www.accounting seed.com, World press and www.lemonlearning.com Information system is a set of interrelated components that collect , process, store and distribute information to support decision making and control in an organisation. I found this link useful: https://study.com/academy/lesson/implementation-of-an-information-system-in-business.html Unmet requirements, a desired feature that the company wanted but can’t be supported, this could be due to lack of preparation carried out during the selection process of the new IT system. If software can’t perform the desired requirements company is wasting money investing in information systems. Example of this was outlined in Lidl, when Lidl already having 90 different In house solutions wanted to minimise this to 1 by implementing a new system S...

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