Search Engine Optimization

Welcome back, hopefully you have enjoyed my blogs!!

This week it is how business owners can improve the quality and quantity of website traffic to a website from the search engine.

Have a blog Your company most definitely needs a blog, so it is possible to post in depth content on a regular basis.  Companies with blogs receive 55% more visits to their websites.

Write irresistible headlines One of the most crucial elements of the content you produce is the headline. Did you know effective blog titles have been proven to increase traffic by 500%

Create visuals To reproduce charts in your branding and visualize data use a design tool such as Canva this will allow you to get links to your site from other websites that use your photographs.

Improve page speed Check does every aspect of your pages including picture file sizes and page layout are optimized as much as possible technically as this will allow your website to load quickly.

Responsive site People will leave your site if they have to squeeze and scroll to navigate it. Make sure your website is easily readable and available on a variety of devices.

Refresh content Overtime content becomes dull and fresh content affects rankings. A simple content refresh can make a difference to your webpage.

Promote on social Use most widely used social media platforms to promote your material. Use Instagram for businesses selling to consumer goods that are picture heavy.

Social share buttons Simple victory for website traffic, readers can quickly share the page they’re viewing with their social networks by using social share buttons on the side of your website.

Post at right time Determine the days and times of the week when your audience is most engaged, share links to your blog posts during those periods.

Link internally  Include links to other pages on your website, this will enhance your ranking and increase traffic to your website, keeps viewers on website longer.

 https://www.youtube.com/watch?v=l02_jFm_uz8&t=21s

Talk soon,

Katie 😃